“Quantum” is frequently used as a buzzword favoured by advertisers and marketers, aimed to appeal to consumers for its science-forward and mysterious allure. Yet, all too often, these “quantum-powered” products have nothing to do with actual quantum science or technology.

The broad misrepresentation of quantum in today’s pop culture shouldn’t prevent us from sharing quantum stories and discoveries in ways that are grounded in scientific reality. Clearly communicating quantum research and its real-world impacts is an important skill. It’s key to securing recognition and funding, inspiring new generations of quantum scientists, and engaging and educating the genuinely curious public. This talk will provide you with tools and confidence to share your passion and interest in quantum information science and technology, and find the right communication style for you to meaningfully connect with a variety of audiences.